Topic
How brands reach buyers and how consumers decide what to purchase.
10 samples
A research study examining how gasoline price increases affect public transit demand across US cities, using National Transit Database panel data from 2003-2009 to estimate cross-price elasticity for four transit modes.
An expository essay examining how consumer choice theory influences demand curves, interest rates, and wages, plus the role of asymmetric information in markets and voting paradoxes in political economy.
An argumentative essay claiming that alcohol advertising harms children by normalizing drinking at an early age, supported by motor vehicle fatality data and industry spending figures.
An analytical essay examining Blue Apron's market position through supply and demand conditions, price elasticity, cost structures, and competitive challenges in the meal kit industry.
A research essay examining how firm-generated content on social media affects consumer cross-buying, spending, and profitability, finding positive synergies with email and TV advertising.
An expository essay examining the problem of poorly built homes through the lens of substandard workmanship, faulty materials, and inadequate contractor oversight, proposing solutions for consumers and regulators.
A research essay investigating how economic crisis affects UK consumers' food purchasing behavior, finding that income level–not crisis alone–defines consumption patterns, with some consumers switching to cheaper necessities while others maintain established shopping habits.
An expository essay on Red Bull's 2014 class-action settlement over false advertising claims. Examines the lawsuit's arguments, the company's defense, and the $13 million verdict that forced a slogan change.
An analytical report examining how cultural, economic, and psychological factors influence consumer decision-making in the hot dog and donut markets, with attention to market segmentation and positioning strategies.
An expository essay examining McDonald's proposed Mc Tea product launch in UK and Irish markets, analyzing the company's international expansion strategies including franchising, strategic alliances, and localization approaches.
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